Brand Identity
Endless food trucks, endless food choices. So, what is important when creating the brand identity of a food truck? To stand out. And as we all know, less is more. In my research process I have found, that the competition tries to stand out with an overload of graphics, but gets lost in the crowd. I kept the logo and identity of Austrian Barbecue Bus clean and simple, which puts the bus itself in the center of attention. My photography underlines the concept "street food everywhere". My work contains the corporate identity including the website, social media, CGI animations and photography. Instagram account: bbqb.at
